I’m a writer, director and creative director with a proven ability of generating fresh ideas that stand out from the competition. I believe that story is king and have devoted much of my professional life learning how to tell stories effectively while consistently delivering results for clients. I’m a great communicator, motivator and enjoy leading a team to deliver more than the sum of our parts.
I began my career making promos for broadcasters. While working as a freelance promo director I studied for an MA in Screenwriting and subsequently wrote full time on soap operas for several years as well as developing my own original ideas.
As a creative director, I have worked for large and small agencies and also in-house. I have worked with a wide variety of brands across a range of industry sectors including, American Express, the BBC, Barclays, The Body Shop, Channel 4, Clarks, Discovery, Dr Martens, ESPN, Formula 1, GSK, Hasbro, Inmarsat, ITV, Johnson & Johnson, Kellogg's, Marriot Hotels, Mattel, MTV, Nintendo, Odeon Cinemas, Showcase, Thomas Cook, Turner, Unilever, Viacom and Yoplait.